The gateway to the Surf Coast and the Bellarine Peninsula has a new landmark. A mammoth sign visible from both the Princes Highway and the Geelong Ring Road signifies the recent signing of a corporate partnership between the Geelong Harness Racing Club and The Flying Brick Cider Co.
The Flying Brick Cider Co is part of the burgeoning ‘stable’ of Bellarine hospitality entrepreneurs David and Lyndsay Sharp who also oversee the popular wineries Jack Rabbit and Leura Park Estate.
Marketing Manager Luke Holland described The Flying Brick Cider Co.’s partnership with Geelong Harness Racing Club as a "nice fit".
“The Flying Brick brand wasn’t associated with any major sporting organisation in Geelong and the harness racing club is in a high traffic pathway through to the start of Surfcoast and Bellarine Peninsula,” Holland said.
“It’s a great venue and it was an opportunity to get some local flavour in it,” he said.
Holland cited the last month’s Geelong Pacing Cup as a fun, action-packed night.
“David and Lyndsay and their guests had a ball, right on top of all the action on the race track and of course they were able to enjoy it with great food and a cider,” he said.
“Lyndsay is still talking about her ride in the mobile barrier.”
The sign which fronts the club’s Track View Bar & Bistro is 34 metres long and three metres high.
“In the short time it has been up a lot of people have noticed it and it has had a good run on social media; it really is a talking point around Geelong,” he said.
Meanwhile, the Geelong Harness Racing Club has spring boarded 2016 with a very successful cup meeting held on the first Saturday night in January.
The race attracted the strongest field for several years with emerging star It Is Billy grabbing a sprint lane win over Hectorjayjay and Im Corzin Terror.
GRHC Manager Paul Prout was pleased with the size of the crowd.
“The crowd exceeded our expectations and the on course betting turnover was good,”Prout said.
“The date works well for us due to the number of holiday makers in the region, we promoted the night among the caravan parks in the Surf Coast and Bellarine Peninsula and we got a healthy response,”he said.
HRV Media
